Auto Repair Shop Marketing Plan Bringing customers through the door to all but a necessity for auto repair shops, with marketing campaigns including multiple stages. These 5 creative marketing ideas can help increase word-of-mouth and encourage even more engagement from customers.
Leverage Email Newsletters
If usage is low, email newsletters are excellent for keeping in touch with your customers. Through a continually flow of updates, you can frequently remind people that you are there. Sprinkle in some valuable content, like car care tips, special deals and shop news to help create a sense of community while building client loyalty. This frequent engagement leads to increase in general awareness and repeat visits12.
Express Gratitude
Show Genuine Appreciation — Thanking customers for their business goes a long way in building repeat business. Plain words like thank-you notes in action, and a call after the service is another way to show your businesses care for customers. This gratitude, in turn increases the retention of customers and referrals as happy clients have also shown to be more likely share their experiences with other3.
Engage on Social Media
Inclusion on social media helps auto repair shops to reach out the larger crowd. Post knowledge-based content, customer reviews and a peek inside of your operating process. Responding to comments or messages from your followers helps in two ways: First, it establishes a connection with them- secondly, they may share one of your posts and help you reach more people organically4.
Encourage Customer Reviews
Online reviews can be a huge driver of new customers. Ask your satisfied clients to leave reviews on Google, Yelp etc You could always have a system where post-service, you follow up on the service and gently remind them to pen it online. Source) 34. The Trust you build with prospective customers is directly proportional to the amount of Nice things said about your idea (effort).
Request Referrals
They will refer potential customers to you in case they are happy with your work.auto repair marketing (ad) Or, set up a customer referral program (that offers rewards to customers each time they refer new clients your way) with incentives like discounts on future services or free add-ons. Not only does this drive behavior among your current customers, it also a lever for getting into their networks23.
Through these strategies, auto repair shops will be able to successfully draw in more business from new clients whilst increase their following of old ones.