The fate of Bose Radio News Bose store closure, transformation into e-commerce
Bose, a company that sells high-end audio equipment is closing all 119 of its stores in North America, throughout Europe, Japan and Australia. In fact, this decision is in keeping with the broader trend of retail stores adjusting to consumers moving towards online shopping more and more. The rationale behind these stores according to Bose VP of global sales Colette Burke was an opportunity to allow customers try its audio products in person. However, the markets dynamics have shifted and there has been a sharp increase in e-commerce sales, resulting in Bose deciding to concentrate on this rather12.
Employment and Retail Experience
These stores will unfortunately be its employees; further, Bose said it committed to providing outplacement assistance and severance payouts to affected workers. Somewhere, an audiophile is gasping in horror at the thought of audio shops going extinct and being replaced by internet purchases. 34 Many customers were disappointed to lose their chance of trying Bose products in store
Bose´s Retail Strategy in The Foreseeable Future
The move reduces the consumer electronics maker’s footprint considerably in these key markets, while Bose intends to keep about 130 retail locations across Asia and the Middle East. This also reflects a more curatorial approach to where stores are located in markets where there is still some life left in physical retailing.audio equipment (ad) The company will consistently work to improve its online shopping experience, but customers can still find the brand’s products through authorized dealers and select retailers26.
To sum things up, even though Bose is closing down the physical aspect of its business in many locations in response to the retail sector undergoing change regarding customer behaviour, the brand will carry on by expanding its online sales whilst ensuring it maintains a presence within certain global hubs.
