Kenmore Gas Grills: The New Collaboration Between Sears Holdings and Permasteel Did you know Sears Holdings has tapped Permasteel (a company based in California) to take charge of manufacturing Kenmore gas grills? The terms of the agreement provide that Permasteel will develop a line of Kenmore and Kenmore Elite branded gas grills, grill covers and accessories for a number of retailers throughout the United States.
Manufacturing Details
Owners of the Frio outdoor equipment manufacturing business are acquiring Permasteel, which specializes in barbecue grills and ice chests.Kenmore Grills (ad) Using their considerable know-how, they seek to strengthen the Kenmore brand’s position in the competitive gas grill market. Sears Holdings is making the acquisition with an eye toward increasing its product offerings, and will make full use of Permasteel’s manufacturing capabilities.
Product Range
Several models in the new line will be specifically customized to appeal to a range of customer appetites, including some designed to tickle Dad’s (or Mom’s) taste buds. In addition to the grills, Permasteel will manufacture grill covers and accessories, allowing customers a full range of options for their outdoor cooking.
Market Impact
The collaboration will help build the Kenmore brand in the profitable grilling category, appealing to its current customer base as well as new customers who are looking for strong outdoor cooking solutions. The partnership underscores a consumer shift that has seen more established brands team up with niche manufacturers to bring interesting products.
