How to Get an Email Database ·
There are different ways to get an email database, and each of them has its advantages (and some things you need to take into account before jumping head first). They are essential for successful email marketing.
Buying an Email List
Overview:
Email listpurchasing- This involves hiring a company to create an email listing for you, which allows them access to your targeted demographics or interests. Fast track access to a few hundred contacts with this method.
Key Considerations:
Accuracy of Data: Make sure they are willing to guarantee their data, as high bounce rates can tarnish your sender reputation.
Compliance: Make sure that the service provider complies with regulations such as GDPR and CAN-SPAM related to email marketing.
Targeting: Find out if the data provider you are considering allows for list segmentation based on specific attributes to ensure that filtered contacts match your target market.
Renting an Email List
Overview:
An email list rental allows a company to send emails through someone else’s targeted list, without actually owning it. This is usually a one-off fee for access and then.
Key Considerations:
Confirmed Opt-in: Make sure the contacts on their rented list are also opted in to messages, boosting engagement levels.
How to Use The List: Learn the rules from how often you can use it and what kind of campaigns.
Measurement: Determine whether you are able to measure the efficacy of your campaigns when renting lists, which is critical info needed for future campaign optimization23.
Building an Organic List
Overview:
It is a form of marketing, but not quite like buying one — when you hear the phrase organically built email list it means emails that are collected to build this particular database through lead generation or sign up forms on company website.
Key Considerations:
Level of Engagement: Those contacts which you have managed to get organically are generally more engaged and interested in your offer, meaning higher conversion rates.
Build Long-Term Value: An organic list will take longer to construct, but is often more likely to comply with newer regulations.
While this can take longer up-front, organic growth is often more cost-effective in the long run compared to buying lists45.
To sum up, while sourcing email lists for purchase or rental can promise the benefits of expanding your reach through prospected clients, there are concerning questions around data accuracy and legality as well as engagement. It leaves no stone unturned, but email marketing tactics are more than just growth hacks — it also involves organic methods.
