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Knowing The Wax Stamped On Maker’s Mark BottlesA signature feature of the brand, many whiskys will try to mimic this unique red wax mark. Bee Wax: This wax obtained from the bee is a non-edible material as it made up of plastic or rubber like chemicals, and not ideal for candle making due to its high melting point. Technically the sealing wax is decoration more so than functional as it does not seal air tight like a cork. This hallmark seal, distinctive in the world of whiskies, was created not long after for which we have Margie Samuels to thank as she developed its brand identity in the 1950s. By 1985, her novel solution had distinguished Maker´s Mark in a field full of whiskeys crowded as baseball fans during sprint toward the gateREFTJMAG after rain delay; by then it was so recognizably superior that trademark protection led S. Beam to legal (see p12) against contenders such as Jose Cuervo13.
Maker’s Mark wax is chosen for its strength and pliability, so it also drips. Aesthetically pleasing aside, this feature also serves a major importance to the brands marketing approach. The hand-dipping procedure is still an integral part of the production today and a way they encourage visitors to get hands-on with their brand by dipping your very own bottles14.
The bottom line is, though Maker’s Mark uses a wax-ish substance to seal their bottles — it is not the traditional “wax” we are used to. The brand’s story is based on this specific material, which lets the fibers its production processes out, — it was part of their identity and marketing strategy.
